In a world where many spend thousands on luxury watches without a second thought, Lamoure Grande offers something different - Watches that actually make sense. Our timepieces are designed for those who have earned their success and understand the importance of investing it wisely.

Ashridge House holds a special place in the story of Lamoure Grande. Growing up with limited means, our founder worked as a labourer at this historic estate, surrounded by its grandeur and elegance. Experiencing the contrast between his own life and the opulence of Ashridge House ignited a deep desire for change. It was here that he first glimpsed into a world of possibilities, fuelling the ambition and determination that would eventually lead to the creation of Lamoure Grandé - a brand rooted in the belief that excellence is within reach for those who strive for it.